No matter what kind of business you have, whether it is one that only exists on the web or one that has a real physical presence as well as that website, marketing is what gets customers in the door or on your site. We all know this and yet for many smaller businesses, marketing is a second thought if even one at all.
The whole focus for many small business owners is on how to do the business instead of who their customers are and why they might want what they have to sell. But without those customers, you don’t have any kind of business at all, so why would you neglect them?
You may have created the coolest gadget in the world, one that everyone can use to improve their lives, but without a smart marketing campaign how would they even know it exists? That is why marketing is the linchpin that holds all business together. To help you with your business, here are three great reasons for marketing and how to get your own marketing campaign off the ground.
Researching the Web
Many buyers today start their search for what they want on the web. In fact, for many their search begins and ends on the web if they find what they want for the price they want when doing that research. But even if you are in an industry that tends to have buyers who come to them, such as with most car dealerships, having the right kind of website can make a huge difference.
For dealerships, the key to smart marketing online and in the showroom, is through using their CRM Dealer provided software. This important marketing tool helps them to identify their key customer needs and the best ways to show how the cars and trucks they sell fulfill them. But without that initial web research those customers would never even reach that showroom. This is why online marketing must be a part of every marketing plan.
While a website that meets the needs of that searching customer is a great first step, it isn’t the only tool in the toolbox for retailers. Social media marketing is another important part of any marketing campaign. By including social media sites such as Twitter or Facebook in your plans you ensure that you are showing up where your customers live online. A good example is a local shoe store that advertises on Facebook.
They would target local Facebook users who have mentioned the word “shoe” or “shoes” in the last month in a post. This would also include anyone who has gone on a shoe website as well. This means they are looking for shoes and this store wants them to know there is a great place to buy shoes right nearby. Targeted marketing of this sort is exactly why social media marketing is making such great strides right now.