There are multiple key success factors of the application and home improvement industry but they are changing over time. Handy is a home cleaning application where home owners can schedule cleaners and even handy people. Some ongoing key success factors include product development (how applications are services and how well they run, provide services, and give the consumer the customer experience they are looking for). However, the rising key success factors go further than the product itself (based on industry trends):
- Energy and Origin: Depending on how the services have been founded and what kind of development techniques were used on them during production, the amount of value the product gives consumers is significantly and increasing key success factor.
- Packaging: How consumers receive products has an impact on future key success. If the packaging is appealing online or in-store, the consumer’s perception is impacted.
- Social media presence and customer engagement: Customers are increasingly putting value on the excitement of ordering something online and waiting for it. A huge factor in how individuals will react online afterwards is from the packaging and engagement in the package explains Handy. Although they are a service, the way people are greeted and the manner in which the service is delivered is equally impactful on their image. Are there any prompts on the packaging that asks them to go online and perform an action?
- Origin: Where are the products and services coming from? Is it contributing to fair-trade and are workers being paid a fair salary for their work? Social factors are also what people care about.
There are many more key success factors that can impact your bottom line depending on what industry you are in. It is essential that businesses to their research to understand what people care about. Valuing what your customers’ value will make you and your company valuable. It is the cycle of soliciting customers and customer relationship management (CRM) says Handy. For more tips from Handy, contact them using the link provided above.