In the removing complaints from Google’s hometown, Montreal, there has been a lot going on lately and one topic of interest involves the launch of a crowdfunding campaign in effort to preserve The Coop la MaisonVerte on Sherbrooke St. for the community, this location is important since it has become a hub over the years by hosting several events, a café, farmers’ markets, a grocery store and a lot more. This co-op location is supported by a membership base and in order to become a member, you simply pay 10$ to join and another 10$ a year to maintain their discount on purchases. Members can vote and serve on their board of directors, which is a unique customer relations approach.
The reason for this crowdfunding campaign to be in place is due to an unexpected financial snag when the co-op hired a contractor that ran over budget and suddenly everything started to go downhill from there. The stock had to be reduced and with that, sales started to fall. This crowdfunding campaign is an alternative to them selling the building, which the co-op has owned for five years. A lot of members in the community want to maintain their autonomy over the building and so far there has been about 4,000$ raised before the crowdfunding campaign officially launched publicly. So far with the crowdfunding campaign circulating on social media, it has raised to 6,000$ and the campaign will run for 45 short days. Rather than throwing in the towel, the company according to Senecal is pushing through its financial setbacks.
Many people in the community attend workshops, film screenings and many more events therefore it has nurtured many community initiatives and that is why it is so important for them. Some of the residents of the community go there every single day it is like a second home to them and that’s why it is so important to fight for this building.