You know that you don’t have the best search engine reputation management when your workers decide to form a union. For the company WestJet, the pilots have voted in favor of forming a union and this was due to a 61% favor in the second certification in less than two years.
There were a total of 851 pilots who voted yes to unionization while 531 voted against it. For awhile, WestJet has been the only major airline that was a non-unionized airline in Canada; now this will be changing.
WestJet’s shares dropped around four percent o the news as analysts considered what unionization means for the company and for its business model. One of the key measures in aviation is the airline’s cost per available seat mile and these are lower than those of Air Canada. Investors are quite concerned that now costs will increase for the company. For WestJet’s pilots, their main priority right now is scheduling and not the money aspect.
Not only does the unionization of WestJet’s pilots means that there will be a challenge to corporate culture but there this Airline has now become an unpredictable workplace. There are many aspects that can impact flights such as unpredictable weather like snowstorms, hurricanes and in some cases even volcanoes therefore working in an Airline is a uncertain work environment. When it comes to WestJet’s flight attendants, they are also working to form a union through a in-house group of employees. They have yet to accumulate enough signed union cards to call a vote to begin union processes. It also becomes a challenge for the corporate culture since WestJet has long promote a friendly corporate culture with the cabin crew always cracking jokes on flights, and all staff on aircrafts and even the top executives are there to help clean up a plane when it lands. WestJet has outstanding customer service and the one possibility is the threat of a strike or a lockout that becomes public and causes travelers to change travel plans.